Product Description
- Discover a must-have boxed set for marketers, business students, and brand builders: The 22 Immutable Laws Of Branding, The 22 Immutable Laws Of Marketing & Positioning The Battle for Your Mind By Al Ries, Laura Ries, Jack Trout 3 Books Collection Set.
- This paperback collection gathers three foundational works from some of the world's most influential marketing strategists—perfect for parents helping teens study business, teachers building a marketing syllabus, or gift buyers seeking a smart, practical present.
- Titles in this Set: The 22 Immutable Laws Of Branding, The 22 Immutable Laws Of Marketing, Positioning The Battle for Your Mind
- Condition: BRAND NEW
- Format: Paperback.
- ISBN: 9789124314361 What’s inside each book The 22 Immutable Laws Of Branding
- Al Ries and Laura Ries condense the complexities of branding into twenty-two clear, memorable laws.
- Learn principles such as The Law of Contraction (a brand gains strength by narrowing focus), The Law of the Word (own a word in the consumer’s mind), and The Law of Fellowship (building a category sometimes means welcoming other brands).
- These short, vignette-style chapters make branding lessons easy to apply to real business challenges.
- The 22 Immutable Laws Of Marketing
- Written by Al Ries and Jack Trout, this classic compiles 22 core rules that govern successful marketing.
- Drawing on more than 40 years of combined expertise, the authors mix historical insight with forward-looking strategy, offering practical tactics and cautionary tales to help you navigate the international marketplace and sharpen your marketing decisions.
- Positioning The Battle for Your Mind
- The seminal book that launched the positioning concept.
- Ries and Trout explain how to create a distinct position in a customer’s mind that leverages your strengths and exploits competitors’ weaknesses.
- With witty, fast-paced prose, they show how to establish industry leadership and how names and messages can win lasting space in the market’s collective consciousness.
- Why this book collection stands out.
- Trusted authors: From Al Ries—the father of positioning—and collaborators known for shaping modern marketing thinking..
- Practical frameworks: Clear laws and steps you can apply immediately to branding and marketing initiatives..
- Easy-to-read paperback editions: Portable formats ideal for study, commuting, or classroom use..
- Comprehensive learning set: Combines branding, marketing, and positioning in one curated box—perfect for beginners and seasoned pros alike..
- Whether you’re assembling a classroom reading list, gifting an aspiring entrepreneur, or building a personal reference shelf, this 3-book collection is a timeless resource.
- With authoritative guidance from bestselling and industry-defining authors, it’s both a practical toolkit and an intellectual gift—ideal for bedtime reading sessions that spark big ideas, desk-side strategy refreshers, or core texts in a marketing course.
- Add this essential marketing book collection to your library and start shaping clearer, stronger brands today.
Specifications
| Condition | New |
|---|---|
| Alternate Image | https://cdn.shopify.com/s/files/1/0642/4549/8093/files/s-l500_500x500_3ed376c3-e0e9-4843-a140-f88259085e8d.webp?v=1761733830 |
| Was Price | £28.99 |
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